Snapchat is streamlining its monetization opportunities by merging its previously separate programs for Stories and Spotlight into a unified system.
This update allows creators to earn ad revenue from both formats, boosting engagement and competition with rivals like TikTok and YouTube. With Spotlight viewership seeing a 25% increase year-over-year, Snapchat recognizes the potential for longer videos in this space.
Starting February 1, 2025, eligible creators can monetize Spotlight videos exceeding one minute, aligning with the growing demand for extended content that offers richer storytelling and increased ad placements.
To qualify for the new monetization program, creators must meet more demanding requirements. These include having a minimum of 50,000 followers, posting at least 25 times per month, and maintaining consistent activity across Stories and Spotlight.
Additionally, creators need to achieve substantial viewership milestones, such as 12,000 hours of watch time or 10 million views within 28 days.
This shift mirrors industry trends, with TikTok and YouTube also pushing for longer, higher-quality content to enhance creator revenue.
As Snapchat phases out the Spotlight Rewards Program in early 2025, the platform is adapting to the competitive landscape, aiming to incentivize creators to invest more time and effort in their content.
