Renowned Ghanaian actor Fiifi Coleman has shed light on a critical issue plaguing the country’s movie industry: disunity and internal divisions. According to Coleman, the presence of clans and groups within the industry has created an unhealthy environment that stifles growth and progress.
Coleman pointed out that some producers have a preferred list of actors and actresses, which limits opportunities for new talent. He also lamented how personal conflicts between industry players impact production, with some actors declining roles simply because of the involvement of people they dislike.
“Yes, I would say disunity is a factor in the downfall of our industry. Some producers have specific actors and actresses they constantly cast in their productions,” Coleman stated. He further lamented how personal conflicts between industry players impact production, with some actors declining roles simply because of the involvement of people they dislike.
“Some decline roles because someone they don’t like is in there. And because they’ve been in the game for long or have certain relationships with producers, they might be compelled to adhere to these demands,” he revealed in an interview on Spice FM, Takoradi.
This behavior, Coleman emphasized, weakens the industry and limits opportunities for fresh faces. He urged producers and stakeholders to scout for hidden talent across the country, stressing that this would diversify the industry and break the cycle of repetitive casting.
Coleman’s remarks highlight the need for unity and collaboration to rebuild the Ghanaian movie industry into an inclusive and thriving space. By acknowledging and addressing these internal divisions, industry players can work towards creating a more supportive and innovative environment that fosters growth and success.
As the Ghanaian movie industry continues to navigate its challenges, Fiifi Coleman’s call for unity and inclusivity serves as a timely reminder of the importance of collaboration and mutual support. By working together, industry players can revitalize the sector and bring Ghanaian cinema to new heights.
