Nigerian record label led by Don Jazzy, Mavin Records, has officially announced their partnership with American record label, Universal Music Group.
Universal Music Group has the biggest global market share as part of the 3 major labels in the world.
This makes this deal exciting for many as Mavin Records boast of some of the finest musicians taking African sound and culture to the global stage.
Rema, Ayra Starr are few of the people on Mavin Records making it so big for African music and culture and this partnership seems to have come at a time where Afrobeats have really made a mark.
The partnership deal will see Mavin Records as part of the American record label operating in Nigeria, with hopes to expand to other African countries.
Mavin Records released a statement on their socials about the partnership on February 26, 2024, and it reads;
“Dear Mavin Family,
“We are thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey.
“This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global stage.
“Our collaboration with UMG will bring more music, innovation, and opportunities, allowing us to showcase African talent worldwide.
“While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive.
“This step forward is a testament to the dedication of our artists, staff, and, importantly, you, our fans, whose unwavering support has been instrumental in reaching this moment.
“Together, we look forward to making history, breaking more records, and building a lasting legacy.
“Thank you for your continued belief in us. Here’s to our bright future together.”
