Sekondi-Takoradi is the largest city in the Western Region and serves as an industrial and commercial hub, with a population of 104,847 according to the 2021 census.
As an event organizer and gospel influencer, I’ve noticed some key points about gospel events in this city:
Events Organized by Locals:
Investment and Collaboration: Organizers from Sekondi-Takoradi tend to invest heavily and collaborate with the right people to ensure successful outcomes.
Effective Publicity: They take publicity seriously, using a variety of methods to drive attendance, including:
Billboards, fliers, flexi-banners, sign boards, telescopic flags, and pathfinders.
Social and traditional media.
Mini-events such as church tours, floats, prayer walks, press briefings, and free health screenings.
Support from volunteers and scatters for distributing promotional materials.
Events Organized by Outsiders:
Reduced Publicity Efforts: These events often have less investment in publicity compared to events in Greater Accra region, and may not engage the right professionals for the job.
Reliance on Big Names: They often rely heavily on the appeal of big-name musicians from Accra.
Venue Issues: Sometimes, the choice of venue is not ideal.
Late Arrival: Organizers may arrive just a few days before the event, expecting a strong turnout without sufficient local engagement.
Comparison with Accra Events:
Early Announcements: In Accra, events are announced months in advance, with widespread media coverage on TV, radio, and major blogs.
Extensive Use of Platforms: They utilize numerous prominent platforms and create content to build interest.
Involvement of Influential Figures: Big figures in Ghana are often involved in publicity efforts.
High Investment: There is significant investment in marketing, with extensive use of billboards and other advertising methods.
Active Participation: Musicians and key figures are consistently involved in promoting the events.
Recommendation:
I believe that a similar level of investment and thorough preparation should be applied to events in Takoradi. Organizers should consider allocating 50 to 70 percent of their promotional budget and efforts to activities in Takoradi to ensure success. It seems there may be a lack of attention to events coming from outside the region, which could be addressed with better preparation and local engagement.
Story By:Dotse Mawusi William
